We build handcrafted startups using a proven method for finding product-market fit
Startup Studio: We Create Startups From Scratch
We are parallel entrepreneurs mastering our craft of building startups
FAQs
How does your fund work?
We aren’t a fund. We are a startup studio. InsightStudios, LLC is a holding company. We create startups from scratch. All ideas start as a project in our studio. Once they achieve validation with Customers, we spin out the project into a newco where it becomes an independent company.
Who are the GPs in your fund?
We aren’t a fund. I think we told you that already. We don’t have GP’s. We don’t have any overhead or management fees. We don’t use a 2/20 model. We are entrepreneurs building startups using a proven method for finding product-market fit and scalable paths to Customers. Investors invest directly into the studio in a priced round or into a priced round for the startups that have become independent companies.
How do investors make money?
Our investors make money when our startups have liquidity events. Investors that invest in our studio are taking an index approach to investing with the understanding that it’s impossible to predict startup success at the concept, pre-seed and seed stages. The data suggests very clearly that taking an index approach provides better returns on average than picking startups.
Do you have a well-known VC in your fund?
We aren’t a fund (sigh). We don’t normally work with venture capitalists on investments in our studio. Investing in studios is not the normal model for VCs. We are more likely to partner with them to help fund the great companies that come out of our studio after they are further along.
Where do the ideas come from?
We generate our own ideas. Experienced entrepreneurs have more ideas than they can ever chase down in the lifetime. We build startups in parallel so entrepreneurs can chase down more of their ideas before they run out of life.
Who are the Founders & CEOs of your startups?
We partner with experienced entrepreneurs to build startups from scratch. When we have a good idea, we find a founder that fits to the project. We bring the founder into the studio and provide them with cash and an equity incentive in the studio and in the project they ware working on. Finding great entrepreneurs is easy for us. Like attracts like.
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We created FounderDojo to help entrepreneurs that aren’t yet part of our startup studio. Tap the FounderDojo logo to signup for the next pitch event. It’s always FREE for Founders.
